%% tags:: #my/fave #my/newsletter #writing/2022 #source/book📚 #books dates:: [[2022-08-06]] published:: %% [[Book summaries and top quotes by PJ]] # [[The Mom Test]] ###### A book full of right questions > The man who asks a question is a fool for a minute. > The man who does not ask is a fool for life. > > — [[Confucianism MOC|Confucius]] This book is full of what I consider *right questions*. The objective is better customer conversations. PJ, what does that have to do with Moms? Simple, Rob's system will sanity check your business' ideas to a point that not even your Mom can lie to you when they suck. ![[Pasted image 20220903114900.png]] ###### [Get the book](https://amzn.to/3UqO230) ### Until we get specific, it always seems like a good idea. I am full of business ideas, the problem is that 4 out of 5 are either solving my own problem or building up on my hype. In hindsight, my approach to assessing those ideas was a complete mess. There's PJ before and after this book. ## Summary bites 1. [[Questions as tools and my no1 mom test mistake]] 2. [[Avoiding bad data by asking the right questions]] 3. [[Product vs Market risk — Major Key]] 4. [[Running the process]] 5. [[Cheat sheet and a bunch of good questions]] ### My recommendation I picked up this book after recommendations of three highly entrepreneurial beings I have in the network as we talk about the power of asking good questions. **This book is a practical how-to**. The approach and tools are gathered from a wide range of communities including Customer Development, Design Thinking, Lean Startup, User Experience, traditional sales, and more. **Simple and powerful tips for managing conversations in life and business.** ### [Lenny's community top two](https://www.linkedin.com/posts/lennyrachitsky_i-asked-my-paid-newsletter-subscribers-what-activity-6993670810930466816-yfWI?utm_source=share&utm_medium=member_desktop) For Product Growth, Lenny [[Resources#The curators I follow|is a curator I follow]], and maybe you should too. ![[Image 2022-11-05 at 1.26.31 PM.jpg]] ### Quotes from others Lorenzo, why do you recommend this book? ![[Pasted image 20220916104831.png]] Josef, what do you like the most about that book? What did you take to heart? ![[Pasted image 20220919144919.png]] Sam, what questions do you ask your customers when starting a business?  [Listen to the full 7 minutes clip at My First Million.](https://open.spotify.com/episode/6ZaaBA24dLdZUGQ9q2P24T?si=ff7c80e3539c464d) # [Get the book.](https://amzn.to/3UqO230)